The key to creating something unique is not giving the secret away. The fougere (French for ‘fern’) is a tried and tested quintessential men’s fragrance, and one which I
finally decided in 2019 to put my own spin on. It’s been done a number of times over the years, but this non-pretentious formulation is an exercise in minimalism; an opening of grapefruit, bergamot and French lavender absolute, a moreish heart of Haitian vetiver, and a dusting of French oakmoss in the base. Less is more, except when your bottle is getting low.