After finishing a chemistry degree in 2011, Corey, frustrated with modern life, grew his hair long, moved into a bus, and drove to Victoria to live off the land in a tiny rural town in the middle of nowhere called Beulah. He collected rainwater to drink, grew pumpkins, and did gardening work for the locals in exchange for building materials and a bunch of doors. After he'd collected enough doors, and got sick of pumpkin, he created Criminal Elements, aptly named as a tongue-in-cheek dig at the townsfolk who for quite some time thought he was cooking meth in his bus like that guy from Breaking Bad. Since then, Corey has moved to his old stomping ground in Adelaide, South Australia where he continues to push boundaries and challenge the status quo, and to create some weird and wonderful fragrances for his friends around the world to enjoy.
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Chey leads Brand Development at Criminal Elements, shaping the way the world experiences their bold fragrances. Originally from Tasmania, Chey moved to Adelaide in 2021 seeking a fresh path, and it was there she met Corey. With a sharp eye for detail, creativity, and a touch of mischief, she brings each scent to life through thoughtful branding and storytelling, ensuring every Criminal Elements fragrance makes an unforgettable impression.